New York subway getting more beautiful thanks to L’Oreal Paris

L’Oréal unveiled the first smart sales experience on the New York subway. Available since Nov. 4, the L’Oreal Paris Intelligent Color Experience is a three-step process. First, by means of cameras and sensors it recognizes the colors of a woman’s clothes and chooses the palette of colors that best go with them. Then it recommends the L’Oreal Paris products that harmonize with what she’s wearing. Finally, it allows a quick and easy purchase of those products on the spot.Located at the Bryant Park Subway Station and developed by the R/GA digital agency, the L’Oreal Paris Intelligent Color Experience is a creation of the R/GA partnership with CBS Outdoor. L’Oreal Paris was chosen as the lead-off brand for this two-month inaugural program.“We are proud to continue L’Oreal Paris’ digital leadership by being the first brand to bring women a highly customized and convenient way to shop beauty in a place they would least expect it — the New York City subway” said Marc Speichert, chief marketing officer of L’Oréal USA. “It marks the latest ‘stop’ in our unparalleled quest to combine the latest in technology with the highest in quality to help every woman embrace her unique beauty”.The L’Oreal Paris Intelligent Color Experience was launched on Nov. 4 and will be available until the end of the year.